Customer Relationship Management (CRM) is a strategy and technology used by businesses to manage interactions with current and potential customers. CRM software enables organizations to store customer data, track interactions, and analyze customer behavior to improve relationships and drive sales. By centralizing customer information, CRM systems help businesses personalize marketing efforts, provide better customer service, and identify opportunities for growth. CRM solutions often include features like contact management, lead tracking, email automation, and analytics to streamline customer interactions and improve efficiency. Implementing a CRM system can enhance customer satisfaction, increase retention rates, and ultimately drive profitability for businesses of all sizes.